In the ever-evolving world of online marketing a digital marketing strategist plays a crucial role in helping businesses connect with their target audience boost visibility and drive sales.
But what exactly does this position involve? Whether you’re seeking one for your business or aiming to become one this guide covers everything from what a digital marketing strategy is their responsibilities how to find one near me and real-world resume examples for inspiration.
What Is a Digital Marketing Strategist?
A digital marketing strategist is a professional who creates and manages comprehensive online marketing plans that align a company’s goals with current digital trends and user behavior. They bridge the gap between business objectives, brand messaging and consumer engagement.
Their work spans across:
- Search Engine Optimization (SEO)
- Content marketing
- Paid advertising (PPC, display ads)
- Social media management
- Email marketing
- Data analysis & reporting
Unlike traditional marketers they are hands-on from strategy to execution constantly analyzing campaign performance to optimize results.
Expert Insight
Brett McDonald, a strategist at Zulu Alpha Kilo, describes them as connection strategists focusing on bridging brands and online consumers.
Key Responsibilities
- Develop and implement SEO and PPC strategies
- Manage multi-channel digital campaigns
- Analyze user behavior and campaign performance via tools like Google Analytics
- Coordinate with creative, content, and development teams
- Align marketing messages with customer needs and business goals
- Test, optimize, and iterate campaigns for better ROI
Roles and Responsibilities of a Digital Marketing
Strategic Planning and Execution
- Design holistic digital marketing strategies
- Align campaign goals with customer journeys and funnel stages
- Plan content calendars, ad schedules, and channel integrations
Search Engine Optimization (SEO)
- Conduct keyword research and competitor analysis
- Develop on-page and off-page SEO strategies
- Monitor rankings and traffic through tools like SEMrush or Ahrefs
Social Media Management
- Plan, schedule, and analyze social media content
- Manage paid social media campaigns (Facebook, Instagram, LinkedIn)
- Engage with followers and drive brand loyalty
Content and Email Marketing
- Plan email marketing funnels and lead nurturing workflows
- Create compelling blog posts, landing pages and eBooks
- A/B test content formats and headlines for better engagement
PPC and Paid Ads Management
- Manage Google Ads, Bing Ads and retargeting campaigns
- Optimize ad copy, bids, and landing page experiences
- Track and report on ROI for each campaign
Analytics and Reporting
- Use Google Analytics, Tag Manager, and heatmaps to assess performance
- Provide data-driven insights to improve strategies
- Track KPIs like CTR, conversion rate, bounce rate, etc.
Essential Skills for a Digital Marketing Strategist
Soft Skills
- Strategic thinking
- Communication & collaboration
- Trend awareness
- Problem-solving
- Creativity
Technical Skills
- SEO & SEM (Google Ads, Bing Ads)
- Social media platforms (Meta Ads, LinkedIn, etc.)
- Email automation tools (Mailchimp, HubSpot)
- Analytics tools (Google Analytics, Tag Manager, etc.)
- CRM software & content management systems
How to Find a Digital Marketing Strategist Near Me?
If you’re searching online for a digital marketing strategist near me it means you’re likely looking for a local expert to understand your business’s unique market and competition.
Tips to Find One Locally
- Search Google or LinkedIn with your city name (e.g., digital market strategist in Chicago)
- Use freelancing platforms like Upwork, Fiverr, or Toptal
- Explore local business directories or marketing agencies
- Ask for referrals within your business network
Working with a local strategist offers face-to-face meetings, deeper market knowledge, and a faster turnaround for location-specific campaigns.
Digital Marketing Strategist Resume Examples
If you’re aiming to apply for this role, your digital marketing strategist resume should reflect your experience with strategic planning data analysis and digital execution.
Resume Sample Highlights:
John Doe
Digital Marketing Strategist | Google Ads Certified | SEO Expert
Summary:
Results-driven digital strategist with 5+ years of experience managing multi-channel campaigns. Increased organic traffic by 65% for a SaaS brand within 8 months.
Skills
- SEO/SEM Strategy
- Email Marketing Automation
- Google Analytics, GA4
- A/B Testing
- Campaign Optimization
Work Experience
Digital Strategist – XYZ Agency
- Designed and implemented campaigns for 12+ clients
- Reduced CPC by 28% across multiple PPC campaigns
- Improved lead conversion rate by 40% through funnel optimization
Certifications
- Google Ads Certification
- HubSpot Inbound Marketing Certified
- Meta (Facebook) Blueprint Certified
Education:
BA in Marketing – University of California
Tip: Use metrics (CTR, ROI, lead volume, etc.) to show your impact!
Career Outlook and Alternative Job Titles
There is a growing demand for strategists in the digital world. Employers often look for multi-skilled professionals who can wear several hats in a marketing team.
Related Career Paths
- Digital Marketing Manager
- Marketing Analyst
- Content Strategist
- Email Marketing Manager
- CRM Manager
- Communications Manager
Average Salary
- Entry-Level: $55,000 – $65,000/year
- Mid-Level: $70,000 – $85,000/year
- Senior-Level: $90,000 – $110,000/year
A study by the Digital Marketing Institute found a 33% skills gap in digital strategy now is the time to fill that gap!
Conclusion
A digital marketing strategist plays a vital role in crafting and executing successful online campaigns that drive growth and customer engagement.
Whether you’re looking to hire one near you, or want to build your career as a strategist, understanding the core responsibilities, skills and tools involved is key to success in this fast-paced field.
FAQs
What Does a Digital Market Strategist Do?
A digital marketing strategist plans, executes and manages online marketing strategies to drive brand awareness, engagement, and conversions.
How Is a Digital Marketing Strategist Different from a Traditional Marketer?
Unlike traditional marketers digital strategists focus on real-time data, audience behavior and multichannel digital optimization.
Which Skills Are Most Important for a Digital Marketing Strategist?
Key skills include SEO SEM content marketing, data analysis, CRM knowledge and strategic thinking with strong communication abilities.
Where Can I Find a Digital Marketing Strategist Near Me?
You can search through Google LinkedIn, Upwork, Fiverr or connect with local marketing agencies for nearby experts.
Why Should I Hire a Local Digital Marketing Strategist?
Local strategists offer a better understanding of your target region’s audience behavior and allow for quicker face-to-face collaboration.
What Are the Career Growth Opportunities for Digital Marketing Strategists?
Strategists can advance into senior marketing roles like Digital Marketing Manager CRM Manager or specialize in areas like content strategy.
How Much Does a Digital Marketing Strategist Earn?
Salaries range from $55,000 to $110,000 annually depending on experience level certifications and industry specialization.
What Certifications Help Boost a Digital Marketing Strategist’s Career?
Certifications like Google Ads HubSpot Content Marketing,Facebook Blueprint and Analytics certifications enhance credibility and skills.
